With hundreds of thousands of TikTok creators and Instagram influencers cheerfully churning out endless and slick advice videos for their millions of followers, how on earth are urologists—who probably work 60 or 70 hours a week—supposed to compete?
"It's a big challenge," said Justin Dubin, M.D., the recently named director of men's health at Memorial Healthcare Systems in Hollywood, Florida, and the lead author of one of the studies discussed in this series. "These guys are putting out insane amounts of content. And with doctors, for most of us, this is like a hobby. It takes a lot of time to do editing, to make sure content's accurate and to make sure the production value is good."
One way Dubin works to provide better information for his patients and also potentially reach a wider audience is by co-hosting a medical podcast, "Man Up: A Doctor's Guide to Men's Health." While the podcast may not pull the numbers you see on men's health TikTok, it does provide a way to engage in sensitive topics in a casual atmosphere outside of the exam room.
"I'm online just like everyone else," Dubin said. "I've looked into these things. I have a podcast because my experience in talking with guys is we need to give them a safe space where they can get accurate information."