From burgers and Texas-sized steaks to Sunday night pot roasts, America has had a long and torrid love affair with red meat—a relationship perhaps best encapsulated by the illustrious ad slogan, "Beef. It's What's for Dinner."
But in recent years, that relationship has become strained. While the market for meat is still alive and well—U.S. meat sales totaled $82.5 billion in 2020—annual per capita consumption of red meat has decreased from 149.6 pounds in 1971 to an estimated 110.5 in 2021. Today, 34 percent of shoppers say they're trying to cut back on meat in their diets, primarily due to health concerns.