While the famous public service announcement “No Glove, No Love” was considered to be one of the most effective campaigns to get guys to wear a rubber when it was introduced in the mid-1980s, life has changed in recent years when it comes to condom compliance.

A recent survey conducted by sexual wellness brand Skyn found that 27 percent of people reported never using a condom; and non-college grads were less likely than other groups to use condoms, with half noting they do so infrequently.

One reason for the reluctance to wear rubbers might just be that young people under the age of 35 are having less sex, as sexual activity in that age group has dropped precipitously since 2000, according to a 2020 study published in the journal JAMA Network Open.

There are also a lot of competing forces, including easy access to porn, that are pushing sex IRL to the back burner—and without sex, the need for a condom goes out the window.

“Digital