When Paul, 26, studying law at Harvard, invited a date he met on Tinder to a bar in their shared city of Boston, he expected a fellow student. Though she never claimed to be one, her pictures were of a young woman, about his age. When she arrived, he realized this was entirely not the case. His date's youthful glow was absent in person.

"It was the first time those editing apps have fooled me," Paul said. "Usually, it's pretty easy to tell and swipe left, or it's not so obvious in person. I just prefer to date other women my age."

'Those editing apps' refer to the infamous photo retouching application Facetune, launched by Lightricks in 2013, and the more recent Facetune 2. According to co-founder and CEO Zeev Farbman, Lightricks has seen more than 160 million downloads across its paid apps, including by such luminaries as the Kardashian family, Chrissy Teigen, Busy Phillips, and Instagram influencers and every Bravo Housewife.

It's difficult to be a regular person on social media when not even Botox and glam squads are enough for celebrities to feel comfortable in photos. As our virtual selves become as relevant as, if not more so, than our human bodies, Facetune apps amassed